CAR came to us with a mission to rewrite the script on dealership brands and the entire car purchasing process. We got to work and created a brand aimed at breaking through the stress, confusion, clutter, and clauses. With empathy as our backbone, we created a car dealership brand by & for Caribbean people. A brand that focuses on their wants, needs, and dreams, leaving the confusing car jargon in the rearview mirror. We launched in both Trinidad and Barbados and saw an immediate and clear response from locals. But don’t just take our word for it - take a look for yourself.